Online Casino and Search Engines PPC-a tricky relationship |
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 casino first class offers:
Online Casino and Search Engines PPC |
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You can read it in the guidelines of all major search engines for pay
per click (PPC) advertisement: No gambling, no casino, no poker, no hazard, no
betting. You can see it in the search results of all major search
engines: A lot of ads for gambling, casino, poker, hazard, betting. How
these poor search engines must feel, may be a bit schizophrenic, may be
like the little chiseller, who can not say "no", if you wink with a
banknote. The dilemma: Very very few advertisers pay so much for a
click like advertisers for gambling, casino, poker. Before
and ad is running with yahoo or msn, there is an editorial review. We do
not know, what to do, to get all these ads running, that are running.
You can read in the guidelines: There are decisions made from the
commercial view. What that means? Pay enough, and you can do what you
want? But we also can read: We are the democratic part of the internet.
So be careful! The SE's have the power. And their indurance is limited. To
be banned from AdWords can be a decision of commercial existence.
The rules and laws for gambling are different from country to country.
There are free citizens, who decided in a democratic way, that gambling
has to be allowed in their country. And that advertisement for online
casinos is ok. And: The governments in the other countries are not
against gambling absolutely, they are against gambling without own profit. |
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Here you can study, what is paid in Google AdWords for one
click on some casino related keywords (March 2007).
Data for broad match (exact match see below).
| Keyword |
Searches Overture |
Adwords CPC
pos. 1-3 |
| ladbrokes online casino |
106.00 |
$14.71 - $18.39 |
| casino online uk |
915.00 |
$7.85 - $9.94 |
| online casino |
123,965.00 |
$7.18 - $9.52 |
| best casino online uk |
448.00 |
$6.29 - $7.87 |
| online casino bonus |
735.00 |
$6.10 - $7.63 |
| best online casino |
4,421.00 |
$5.73 - $7.16 |
| online casino bet |
147.00 |
$5.29 - $6.61 |
| baccarat casino online |
161.00 |
$5.22 - $6.52 |
| online casino gaming |
240.00 |
$4.67 - $5.84 |
| best casino online game |
207.00 |
$4.48 - $5.60 |
| online sport book and casino |
125.00 |
$4.43 - $5.53 |
| top online casino |
690.00 |
$4.30 - $5.37 |
| casino game online |
1,183.00 |
$4.28 - $5.62 |
| online casino game |
2,099.00 |
$4.28 - $5.62 |
| free online casino bonus |
166.00 |
$4.26 - $5.33 |
| online gambling and betting casino |
220.00 |
$4.23 - $5.28 |
| best bonus online casino |
248.00 |
$4.15 - $5.19 |
| online casino review |
389.00 |
$4.07 - $5.09 |
| secure casino online |
170.00 |
$3.91 - $4.88 |
| gambling casino online |
1,574.00 |
$3.83 - $4.79 |
| online casino gambling |
3,386.00 |
$3.83 - $4.79 |
| online gambling casino |
955.00 |
$3.83 - $4.79 |
| best online casino gambling |
1,235.00 |
$3.63 - $4.53 |
| online casino guide |
669.00 |
$3.60 - $4.50 |
| best casino online site |
172.00 |
$3.47 - $4.34 |
| online casino craps |
260.00 |
$3.41 - $4.36 |
| casino gambling gaming online |
116.00 |
$3.38 - $4.23 |
| casino secure online gambling |
258.00 |
$3.38 - $4.22 |
| gaming club online casino |
468.00 |
$3.36 - $4.20 |
| online casino site |
100.00 |
$3.30 - $4.94 |
| las vegas online casino |
211.00 |
$3.19 - $3.99 |
| online casino betting |
210.00 |
$3.14 - $3.92 |
| online casino promotion |
132.00 |
$3.09 - $3.86 |
| online casino card game |
160.00 |
$3.02 - $3.78 |
| free online casino |
3,417.00 |
$2.77 - $3.46 |
| online casino poker |
1,655.00 |
$2.73 - $3.41 |
| internet casino gambling online |
761.00 |
$2.69 - $3.37 |
| casino online roulette |
419.00 |
$2.67 - $3.34 |
| new online casino |
221.00 |
$2.67 - $3.33 |
| online casino directory |
179.00 |
$2.66 - $3.32 |
| online internet casino |
497.00 |
$2.56 - $3.85 |
| online casino black jack |
766.00 |
$2.50 - $3.13 |
| casino poker game online |
134.00 |
$2.45 - $3.06 |
| free online casino game |
1,747.00 |
$2.41 - $3.01 |
| online casino portal |
518.00 |
$2.40 - $3.00 |
| no deposit bonus online casino |
113.00 |
$2.22 - $2.77 |
| play casino online |
315.00 |
$2.14 - $2.68 |
| no deposit online casino |
223.00 |
$2.13 - $2.67 |
| gambling casino online bonus |
348.00 |
$2.02 - $2.53 |
| online casino gambling site |
130.00 |
$2.01 - $2.51 |
| online game gambling casino |
300.00 |
$1.96 - $2.44 |
| play casino game online |
258.00 |
$1.86 - $2.33 |
| online casino free money |
159.00 |
$1.86 - $2.32 |
| online casino slot |
657.00 |
$1.73 - $2.16 |
| play free casino game online |
299.00 |
$1.67 - $2.09 |
| casino download game online |
109.00 |
$1.57 - $1.96 |
| free online casino gambling |
319.00 |
$1.51 - $1.89 |
| online casino slot machine |
171.00 |
$1.49 - $1.93 |
| online casino news |
121.00 |
$0.73 - $0.91 |
| casino online resource |
123.00 |
$0.41 - $0.51 |
| littlewoods online casino |
688.00 |
$0.00 - $6.25 |
| casino online play for free |
125.00 |
$0.00 - $2.19 |
| casino online tournament |
194.00 |
$0.00 - $1.53 |
Play here on top casinos
without squeezing out an adwords advertiser:
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Europa Casino
Every month £/$/€200 gratis
That's 2400/year
The Casino with the blue tables
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EuroGrand
High-Roller First Deposit Bonus
£/$/€ 1000
Glamour in gold and black |
Casino Tropez
Flagship of the Playtech Network
Most loyal players
£/$/€ 300 gratis |
32Vegas
Unique 320% First Deposit Bonus
It's HOT!
Exclusive slots |
Exact match:
| Keyword |
Searches Overture |
Adwords CPC pos. 1-3 |
| online casino |
123,965.00 |
$15.76 - $19.70 |
| baccarat casino online |
161.00 |
$8.83 - $11.04 |
| online casino black jack |
766.00 |
$8.22 - $10.28 |
| online casino gaming bet |
108.00 |
$6.54 - $8.17 |
| uk casino gambling online |
153.00 |
$6.44 - $8.05 |
| casino secure online gambling |
258.00 |
$5.27 - $6.59 |
| casino gambling gaming online |
116.00 |
$4.69 - $5.86 |
| best online casino gambling |
1,235.00 |
$4.63 - $5.79 |
| online gambling and betting casino |
220.00 |
$4.23 - $5.28 |
| online sport book and casino |
125.00 |
$3.77 - $4.71 |
| internet casino gambling online |
761.00 |
$3.56 - $4.45 |
| las vegas online casino |
211.00 |
$3.41 - $4.27 |
| play casino online |
315.00 |
$3.24 - $4.05 |
| online internet casino |
497.00 |
$2.89 - $3.61 |
| online game gambling casino |
300.00 |
$2.76 - $3.46 |
| no deposit online casino |
223.00 |
$2.76 - $3.45 |
| online casino gambling site |
130.00 |
$2.38 - $2.97 |
| online casino news |
121.00 |
$0.69 - $0.86 |
| ladbrokes online casino |
106.00 |
$0.00 - $14.77 |
| online casino bet |
147.00 |
$0.00 - $11.20 |
| casino poker game online |
134.00 |
$0.00 - $6.44 |
| gambling casino online bonus |
348.00 |
$0.00 - $4.11 |
| littlewoods online casino |
688.00 |
$0.00 - $4.03 |
| online casino site |
100.00 |
$0.00 - $3.81 |
| best casino online uk |
448.00 |
$0.00 - $3.55 |
| play casino game online |
258.00 |
$0.00 - $3.37 |
| no deposit bonus online casino |
113.00 |
$0.00 - $2.67 |
| play free casino game online |
299.00 |
$0.00 - $1.86 |
Here CPC for Online Poker related keywords in
United Kingdom
Here CPC for Online Casino related keywords in
Italy |
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add resources:
what is the
best online casino to play at |
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